Keurig K450 Brewing System, Black
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Most helpful customer reviews
152 of 167 people found the following review helpful.
Shouldn’t have to fight for the right to make a cup of coffee
By Lantana Al
Have to agree with the others that this device is a loser.
I really like k-cup coffee but I don’t want to be fighting my machine for the right to make coffee if my k-cup doesn’t have a new ink marker on the foil top. Yes, you can “hack” it, but you shouldn’t have to hack your own coffee machine and that creates other problems (like when wanting to brew a carafe but it’s been hacked for regular k-cups). This is just nonsense and unless enough consumers stand up to it then they will get away with it. I highly recommend buying another machine that doesn’t verify that you have the right to make a cup of coffee before making it.
I read an article about how “Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market”. Not good. Obviously they are hard at work trying to figure out how to lock out competition and extract more money from consumers since September 2012 when some of their key patents expired.
Making coffee should not depend on having the rights to do so.
By the way, this new system also prevents you from using your own coffee grinds unless you hack it.
Also, just because the maker of your k-cup paid some money to Keurig to use their special ink & top doesn’t mean it’s better quality coffee, as Keurig would like you to believe.
1 star until they address this totally unacceptable anti-consumer policy.
UPDATE 2015-02-17: Be mindful of the reviews where the reviewer has received a free Keurig machine or free coffee for making the review. I noticed there are a lot of them.
219 of 244 people found the following review helpful.
Keurig brews consumer discontent
By Ellery Davies
Keurig makes a good brewer, and of course, they invented the K-Cup, the first single-serve, self-contained coffee pod.
But success has apparently twisted their perception of appreciation and humility. Keurig thinks that their customers need to be protected from the evils of using any coffee, tea or hot cocoa for which the maker did not pay licensing fees for the privilege of compatibility. To restrict the use of equipment owned by their customers, they have added slick spyware to peek on their customers after they buy a machine!
Imagine a car that tests each tank of gasoline–not for quality or compatibility, but for legal compliance with a licensing authority. Or how about a Samsung TV that blocks any program that fails to include a broadcast license from Samsung? That’s what Keurig has done. But it is *HOW* they do it that is really troubling…
Keurig has placed a spy camera INSIDE the brewer (no kidding!). Using DRM technology (Digital Rights Management), it analyzes special inks on the K-Cups & Vue pods to prevent owners from using their coffee of choice, unlicensed pods, and even Keurig’s own K-Cups (They are still within expiration!) In fact, you can no longer use the My-K-cup adapter that Keurig continues to sell for owners of their legacy brewers. This is an astonishing marketing blunder. Was anyone over 25 was in the room when CEO Brian Kelley decided to add a spy camera into a coffee maker?! Somehow, he missed the lesson of DRM with iTunes, Sony, and DVDs. It shows profound contempt for the customer, rather than respect and appreciation…
When I inserted my Green Mountain K-Cups into this brewer, a tiny TV screen informed me: “Oops! That coffee isn’t compatible with our incredibly high standards! We want you to enjoy the very best experience possible. Besides, you probably wouldn’t enjoy the flavor of coffee from any vendor that refuses to pay us for the privilege of compatibility.”
Seriously! It says something just like that. At least, to anyone who can read between the lines. To view the actual message, and my further comments, check out the full review in the Blog below. (search for Keurig).
Green Mountain Coffee has a limited time to recover from the Keurig 2.0 fiasco. Here, then, is my humble marketing advice:
1. Change the heartless restriction into an on-screen sales pitch. Be a good guy!
2. Accept all the existing K-Cups that your consumers already own. I have dozens.
3. Offer an adapter that allows owners of your new brewers the same privilege of occasionally scooping in the grounds of their favorite store-bought coffee.
And for G-d’s sake, Keurig, stop spying on your customers! With a downward-facing camera mounted 10 inches above my kitchen counter, I wonder if your next software update will my midnight snack attack or activate a microphone. Please Keurig: Get off our backs and respect your customers!
Amazon limits the length of these reviews. I expand on this analysis and review on my Blog. I also imagine a hypothetical letter from Green Mountain CEO to his shareholders. It could give smile. If only it were a joke.
[Ellery Davies reviews the intersection of economics and
tech at AWildDuck (d0t) com. He is a frequent contributor
to Amazon, CNet, Engadget and The Wall Street Journal]
119 of 132 people found the following review helpful.
Warning!!!! This is a coffee maker with DRM (Digital Rights Management) ! Green Mountian Coffee totally blew it!
By Dave D
Warning!!!! This is a coffee maker with DRM (Digital Rights Management) !
This coffee maker says “Oops” if you don’t use their coffee and it will not brew coffee that is not approved by them. This means you can’t even use Reusable Coffee Filters to enjoy your favorite coffee in the morning with this machine.
When this happens the coffee maker literally gives you a screen that says “oops” and gives you a phone number to call, where you wait like 10 minutes and they plead with you not to return the coffee maker and even try to give you some free coffee to keep the machine.
Green Mountian Coffee totally blew it on Keurig 2.0. Don’t buy Keurig until they realize they lost focus of their customers and fix this in a version 2.1 !!! Without this DRM, it would be a great coffee maker.
Green Mountian Coffee is trying to control the customer experience in order to make a bit more money. Just how customer unfriendly can a company be? I hear there are ways to defeat this by reusing labels, but do you really want to start out your morning with a struggle with your coffee machine?
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